On Tuesday, the Kentucky Racing Commission approved a new advertising rule as it relates to sponsorships and endorsements worn on jockey’ pants despite opposition to the changes from horsemen, including Churchill Downs representatives, jockeys, trainers and owners, who say that “sponsors may not want to be disclosed.” But the idea that some sponsors might ‘not want to be disclosed’ to a regulating agency or the public makes no sense when talking about sponsorship unless the money, message, and motive don’t add up. Commission member Ned Bonnie said “Transparency is like soap…It cleans up a lot of things.” That’s a fitting response considering the level of interest in, and ultimate success, of ‘the sport of kings’ relies on believing that all the kings men are playing fair.

Ultimately, before each race, the stewards are responsible for approving any advertising worn by a jockey. And that’s after the jockey has submitted the “Request to Wear Advertising and Promotional Material” form him or herself. If they want to realize the full value of their legs in the winner’s circle. And with the Breeder’s Cup scheduled for November 5 and 6, 2010 the world’s spotlight will be on the winners’ circle.

The explanation of the regulation governing the wearing of advertising by jockeys makes it pretty clear that the jockey is a representative of the sport just like a football or basketball player represents ‘the game’ and not their self and are just players on the stage set by a commission.

In other news, Greta Kuntzweiler was issued a license after review of her suspension in 2007 for an admitted drug violation. Look forward to Greta making a strong comeback and a return to the winner’s circle at Turfway Park later this year.